Privacy Policy
Power Electronic Measurements Ltd (“PEM”, “we”, “us” or “our”) is committed to protecting your personal data and to handling it lawfully, fairly and transparently. This Privacy Policy explains how we collect, use, store and share personal data when you visit our website, contact us, submit an enquiry, request a quotation, place an order, attend an event where we meet you, or otherwise interact with us in the course of our business.
If you have any questions about this Privacy Policy or how we handle personal data, please contact us using the details below.
What personal data we collect
Depending on how you interact with us, we may collect the following personal data:
- Name and surname;
- job title;
- company (organisation) name;
- business email address;
- business telephone number;
- business postal address (for shipping purposes only);
- country;
- details of your enquiry, quotation request, order, service request or correspondence.
How we collect personal data
We may collect personal data:
- directly from you when you complete a form on our website, contact us by email, telephone or post, request information, request a quotation, place an order, or request support, repair or calibration;
- when you meet us at exhibitions, conferences or trade shows and choose to share your details with us;
- from your employer or colleagues in connection with a business enquiry, order, service request or other commercial matter; and
- from authorised distributors or representatives acting in connection with an enquiry, order, service matter or other business relationship involving PEM.
Our lawful bases
We process personal data only where we have a lawful basis to do so under UK data protection law. Depending on the circumstances, this may include:
- contract, where processing is necessary to respond to your request, supply products, or provide support, repair, calibration or other services;
- legal obligation, where we must comply with applicable legal, tax, accounting, regulatory or record-keeping requirements;
- legitimate interests, where processing is necessary for the operation and improvement of our business, responding to enquiries, maintaining records, securing our systems, and, where appropriate, passing enquiries to an authorised distributor or representative in the relevant territory; and
- consent, where we specifically ask for it, such as for certain cookies or communications where required.
Business communications
We may send business communications about PEM products, services, technical updates, events or company news where lawful. You can ask us to stop sending non-essential marketing communications at any time.
Sharing personal data
We do not sell personal data. We may share it where reasonably necessary with:
- authorised employees within PEM;
- IT, hosting, email, CRM, ERP and other service providers;
- delivery, courier, logistics and payment providers;
- professional advisers;
- authorised distributors or representatives, where needed to respond to an enquiry or provide local commercial, technical or after-sales support; and
- regulators, courts, law enforcement agencies or public authorities where required by law or reasonably necessary to protect our rights.
International transfers
In some cases, we may share personal data with authorised distributors located outside the UK where this is necessary to deal with enquiries in the relevant territory. Where we transfer personal data outside the UK, we do so only where permitted by UK data protection law, including the UK GDPR. Depending on the destination and circumstances, this may be because the country is recognised as providing an adequate level of protection under UK law, because appropriate safeguards are in place, or because a limited exception applies.
Data retention
We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, tax, service, warranty, repair, calibration and record-keeping purposes.
In broad terms:
- marketing contact data is kept until you unsubscribe or ask us to stop;
- enquiry records are kept for a reasonable period for follow-up and business record purposes; and
- quotation, order, customer and service records may be kept longer where needed for contract performance, compliance, support, product history or legal reasons.
Personal data from third parties
We may also receive personal data from your employer, colleagues, authorised distributors or representatives, and from third-party lead generation or data providers. This will usually be limited to business contact details and information relevant to a potential enquiry, order, service matter or commercial relationship.
Cookies and website analytics
We use cookies and similar technologies to support the operation of our website and, where applicable, to enable analytics and third-party services. Where required by law, we will ask for your consent before using non-essential cookies.
Third-party websites
Our website may contain links to third-party websites. This Privacy Policy applies only to PEM’s own website and processing activities.
Your rights
Under UK data protection law, you may have the right to request access to your personal data, to ask for it to be corrected or erased, to restrict or object to certain processing, and, in some cases, to request the transfer of your personal data. Where we rely on your consent, you also have the right to withdraw it at any time. You also have the right to complain to the Information Commissioner’s Office (ICO).
Contact us
If you have any questions about this Privacy Policy or how we process personal data, please contact us at [email protected].